From Iran Dairy Industries to Pegah

Iran Dairy Industries Company, now widely known under the Pegah brand, was established 7 decades ago in 1954 as Iran’s first pasteurized milk factory with a daily capacity of 45 tons.

About Pegah

Pegah, the Pleasant Taste of Health

Health for Everyone

Relying on quality, production standards and an extensive supply chain, Pegah strives to bring healthy and trustworthy products to the tables of Iranian families. Our commitment is to build a healthier future for today’s and tomorrow’s generations.

Drawing on decades of experience in the dairy industry, Pegah has always strived to deliver quality, health and trust together to Iranian families. This journey has continued through the use of up-to-date knowledge, continuous development, social responsibility and attention to the needs of different generations, making Pegah one of the most enduring food brands in the country.

Generations of Trust

Pegah is not just a dairy brand; it is part of the memories and lives of several generations of Iranians. This precious trust is the result of years of consistent quality, honesty and standing alongside the people of Iran.

Social Responsibility

We consider ourselves responsible for the health of society, supporting domestic production and sustainable development. Pegah has always strived to be more than a manufacturer — a true companion to the people and society.

Innovation and Development

By leveraging modern technologies and continuous development, Pegah pursues a path of growth and transformation in the dairy industry. Our vision for the future is to create products suited to today’s lifestyle and the needs of the new generation.

Pegah’s History

70 Years of Pegah by Your Side

  • آغاز یک مسیر ماندگار
    1333
    The Beginning of an Enduring Journey

    Iran’s first pasteurized milk factory was established with the goal of improving public health and developing the dairy industry. From the very beginning, Pegah took a national outlook and pioneered the production of hygienic dairy products in Iran.

  • افتتاح کارخونه تهران
    1336
    Official Opening of the Tehran Factory

    The Tehran pasteurized milk factory commenced operations with a daily capacity of 45 tons. The introduction of pasteurized products into Iranian homes marked the beginning of a major transformation in the country’s dairy consumption habits.

  • شکل‌گیری صنایع شیر ایران
    1347
    Formation of Iran Dairy Industries

    The articles of association of Iran Dairy Industries Joint Stock Company were approved, and the group’s operations entered a broader phase. With the expansion of factories, Pegah became one of the most important players in the country’s food industry.

  • 1349
    Launch of the School Milk Program

    The free milk distribution program in schools was implemented with the goal of improving the health of the next generation. This initiative further strengthened Pegah’s role as a brand committed to public health.

  • 1353
    Industrial Expansion and Production Technology

    The launch of new factories and modern production lines increased the capacity for dairy product manufacturing. During this period, Pegah accelerated the path of large-scale industrialization of Iran’s dairy sector.

  • 1360
    Nationwide Factory Expansion

    In the 1980s, numerous factories were established in cities across the country. This expansion made Pegah products available to families throughout Iran.

  • بسته بندی پگاه
    1377
    Entry into the Modern Packaging Industry

    Pegah completed its production chain by establishing packaging industries and film and plastic manufacturing. This development brought product packaging quality and standards to a new level.

  • تاسیس برند پگاه
    1379
    Birth of the “Pegah” Brand

    The Pegah brand was officially introduced and products entered the market under a new identity. The name quickly became one of the most recognized food brands in Iran.

  • یکپارچه‌سازی برندهای استانی
    1383
    Unification of Provincial Brands

    Various factories across the country continued their operations under the “Pegah” name. This cohesion strengthened the brand’s national identity and deepened consumer trust.

  • توسعه تنوع محصولات
    1390
    Expanding Product Diversity

    By expanding its product portfolio and entering new markets, Pegah met the needs of the new generation of consumers. Innovation in production and packaging consolidated the brand’s position in the market.

  • 1400
    Moving Toward an Intelligent Future

    Focusing on technology, sustainable development and innovation, Pegah continued along the path of digital and industrial transformation. Today, Pegah, with dozens of subsidiaries and hundreds of products, is one of Iran’s largest food holding companies.

Statistics

Years by Iran’s Side

With an extensive production and distribution network across the country, Pegah is considered one of the largest and most recognized brands in Iran’s food industry. An active presence in various provinces, a wide range of products, and the trust of several generations of Iranian families have made Pegah a lasting national brand.

20000

+

Personnel

1300

+

Production Capacity

71

+

Years of Operation

900

+

Number of Products

Pegah’s Honors Are a Sign of Respect for You

Pegah’s Honors Are a Sign of Respect for You

  • Trophy for Knowledge-Based Public Relations with a Network Communications Approach
  • Supreme Social Responsibility Award from the First Public Relations and Social Responsibility Festival in 2021
  • Holder of more than 230 national and international certificates and standards
  • First place in the Food and Beverage Industries group among the Top 500 Companies in Iran (selected by the Industrial Management Organization in 2013 and 2014)
  • Receipt of more than 65 safety and health marks from the Food and Drug Organization for the production of health-promoting products
  • Selected as a Beloved Brand and Superior Brand by consumers
  • Receipt of the International Dairy Federation certificate for activities in the field of school milk production and distribution, promotion of dairy consumption culture and dairy marketing activities
  • جایزه روابط عمومی دانش بنیان

    Knowledge-Based Public Relations Award

  • گواهی ۵۰۰ شرکت برتر مالی ایران

    Top 500 Financial Companies in Iran Certificate

  • گواهی ایزو ۹۰۰۱

    ISO 9001 Certificate

  • نشان عالی مسئولیت اجتماعی سال ۱۴۰۰

    Supreme Social Responsibility Award 2021

  • Supreme Social Responsibility Award — Public Relations and Social Responsibility Festival